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Vision Mission

Brand Vision

This is a story of a humble bean that has grown to be part of people's lives. We believe that everyone is entitled to lead a fulfilling and enriching life and this philosophy is translated into Life's Simple Pleasures. It is the simple pleasures in life that fill us up and move us. Through our relationships with our customers, staff and the community, we hope to inspire and touch lives as we are entrusted by our customers to be part of their daily life experiences.


Brand Mission

Mr Bean reconnects Life's Simple Pleasures to you through a fulfilling and inviting food & beverage experience. To us, Life's Simple Pleasures are the things that make our lives meaningful, memorable and fulfilling. At Mr Bean, we bring these emotions to our customers and our stakeholders by reconnecting them to Life's Simple Pleasures.

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